With the upgrading of consumption, people have made a qualitative improvement in their living requirements. They are no longer blind to price. New products and fashionable designs have become their consumption points. Under this trend, personalized and customized consumption has spread in the home decoration industry, and the bathroom industry presents a trend of "private customization".
"Aesthetic demand" leads the upgrading of household consumption
The post-90s have gradually become the main group in the home decoration consumption market. In fact, this is also the basis for the rise of customized home decoration. Different from the traditional post-60s and Post-70s consumers, they pay more attention to the overall life art of home furnishing, and the uniform home decoration can no longer meet their pursuit of personalized life.
Moreover, consumers' requirements for the utilization rate of home decoration, whether space or design, have increased, and it is not surprising that customized sanitary ware has just met the advantages of personalized aesthetic needs, sufficient design sense, high space utilization and convenient installation, and has become a favorite in the market.
Private customized unique design can be expected in the future
In the past two years, the 'one-stop' home design has become more and more popular in the private customized home decoration. Young consumers actually pay more attention to home decoration design than construction. Therefore, the major sanitary ware brands should advocate that designers return to the original intention of design and re-establish the dominant position of home decoration "design".
In addition, major bathroom brands should change from simply selling products to promoting "exquisite and comfortable lifestyle", so as to lead the home decoration design industry back to a more transparent and standardized market atmosphere. "Private customization" has emerged with the development of the times. Only by integrating the essence of technology and art, listening to every micro idea of consumers, and using the power of science and technology to turn dreams into reality, can sanitary ware enterprises be successful.